Together, we tell a focused and coherent story about Utrecht, creating a clearly recognisable and powerful image. Utrecht Marketing offers partners a publicly accessible toolkit that is packed with royalty-free material which we continually expand with text, visuals, facts and figures.

  • The Utrecht toolkit offers royalty-free material for promoting the city and the region.
  • The content may not be used for commercial purposes. An exception applies to the ‘open U’, the open-source version of the Utrecht logo.
  • Always quote the author and source when using material.

We would like to hear how you use the Utrecht toolkit. We can provide advice on using the toolkit and the brand identity elements. For more information, please email

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