The Utrecht brand

Utrecht has a strong, recognisable brand that we all share. The Utrecht Brand Team created the brand and has developed tools to help us all convey a powerful, unambiguous story about Utrecht. These tools include the brand profile, which succinctly explains the Utrecht brand on a single sheet of A4, and the brand compass, a practical benchmark against which to measure your initiative or project. If you would like advice on the application of the brand and the accompanying brand identity, please contact or click here for more information.

For the proper functioning of this website, only functional cookies are required. No tracking cookies are used.

Download Zip file

Please wait a moment, your zip file will now be created.

Your images are prepared. You will receive an email with a link to download the zip file. This process can take a few minutes.

An error has occurred. Your zip file could not be generated.

Load. Please wait.

Welcome at the Utrecht Toolkit

Log in or sign up to get unlimited access to all content

Direct access to the most important images & videos of the Utrecht region? Then continue without logging in.

Continue without registering