The Utrecht brand

Utrecht has a strong, recognisable brand that we promote together. A brand gives substance and meaning. A strong Utrecht brand stimulates resident pride and improves our competitive position. The latter is more important than ever, now that cities and regions are increasingly competing with each other to attract businesses, talent and visitors.

We are therefore continuously working on a clear and distinctive profile. We do not do this alone. The more we tell the same story of Utrecht together, the more impact we will make.

So how do we make sure we tell the same story in a powerful way? The Utrecht Brand Team has developed tools for that purpose: the Utrecht brand profile, which explains the Utrecht brand in a simple way on one A4 sheet, and the brand compass, a practical yardstick with which you can test and improve an initiative or project.

Want to know more about the Utrecht brand and the corporate identity that goes with it? Then read on at www.merkutrecht.nl.

Looking for images of Utrecht city and region? You can find that on this website.

Any questions?

Would you like advice on the application of the brand and its corporate identity? Then email huisstijl@utrechtmarketing.nl.