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Utrecht has a strong, recognisable brand that we all share. The Utrecht Brand Team created the brand and has developed tools to help us all convey a powerful, unambiguous story about Utrecht. These tools include the brand profile, which succinctly explains the Utrecht brand on a single sheet of A4, and the brand compass, a practical benchmark against which to measure your initiative or project. If you would like advice on the application of the brand and the accompanying brand identity, please contact firstname.lastname@example.org.